Creating new art for a story that is so iconic is a bit daunting and I didn't want to copy the familiar climactic family embrace that features prominently on most of the video versions of the film, so that was automatically out. Also, since this is a musical version, I wanted to somehow imply this aspect in the art. Other iconic symbols that I considered in the sketch phase were snow, Christmas bells, George Bailey, fir trees, holly, angel wings and more snow. I came up with four possible options to show the client of which, they chose the snow globe idea. We decided to add George to the snow globe from sketch one and add some musical notations to the swirls of snow.
Once again I created the hand lettering for this poster and incorporated it into the illustration. The client is thrilled with the result and I hope that it adds to the popularity of the production.