Thursday, September 1, 2016

King George III for Scholastic

King George III for Scholastic By Greg Newbold
Earlier this year I did a cover and interior spot for one of Scholastic's news publication. If you remember from elementary school, they are the little folded educational paper flyers that came about every two months or so with all sorts of interesting classroom articles and games. I have done a few things for them in the past including one on Ben Franklin and they are always fun projects.

Cover Rough #1
This one featured the Declaration of Independence and they wanted a portrait of King George III reacting to news that the colonies had broken free. One of the biggest problems with historical recreations is that there aren't any photos. I had to rely on old paintings to come up with somewhat of a likeness.

Cover Rough #2
When my first two takes on what the cover would look didn't quite fit the editors' vision, it was finally decided that they really wanted me to riff a political cartoon from the era.

Period Political Cartoon of George III
I was asked to pretty much mimic the expression and exaggeration from the original cartoon, but obviously handle it in my own style and this is what we ended up with. Digital technology made it possible for me to take a photo of one of the original prints of the Declaration and warp it to fit my illustration. I'm pretty pleased with how it turned out and so was the client. Thanks to Sandy Mayer at Scholastic for running interference when needed and giving encouragement at that moment of hair pulling. Always nice to work with a great art director.



There was also an interior spot of colonists celebrating the news which actually took more time and work than the cover, but oh well. that's how assignments go sometimes and often you don't realize what you have bitten off until you start chewing. All in all, I am happy how it turned out as well.

Tuesday, August 9, 2016

Murder at the Male Revue


I just finished up the cover for the third book in the Bucket List series by Elizabeth Perona. The novels feature a sixty something group of friends who become involved in solving murder mysteries. The first two covers, Murder on the Bucket List and Murder Under the Covered Bridge can be seen here and here.

Murder at the Male Review- Cover by Greg Newbold-Digital
This particular story revolves around a murder that happens during a blackout at a society ladies' fund raiser which features Chippendale style male dancers. The editors wanted to highlight a particular slapstick moment that happens right before the blackout in which a cherry cobbler is spilled, tables are toppled and the slip and slide action literally leaves Francine left holding the beef.



I always feel it is my duty to give at least one alternative solution, which I did with a more dramatic angle of one of the dancers holding the murder weapon behind his back. I admit I didn't have time to read the entire manuscript before the deadline, which I often like to do, so I don't know whodunit.


As often happens, the editors opted to continue with the original idea, which I was fine with. After taking a bunch of photos to get a better grip on lighting and anatomyI created a final drawing and moved ahead to the final color art.  As you can tell from my rough sketch, working out roughs without photos can lead to proportion and other issues, but I think I get better design and flow that way, so I always do initial roughs out of my head or with minimal reference. I just like to get my ideas down and establish the mood and overall design. The finished piece was painted in Photoshop over the full value graphite drawing.

Tuesday, July 26, 2016

Farm Panorama Reveal

Crop of the large  BioMerieux panorama- by Greg Newbold
The client from my recent great advertising project as seen in the previous two posts here and here can finally be revealed. The company that chose me to create all this goodness is called BioMerieux, a French based multi-national corporation with a US division that specializes in testing for biological pathogens.

The Poultry Farmer stand alone image
My particular set of illustrations is for a testing machine and process called Gene Up that tests food products before they go out to market to make sure they are safe and free from any food borne pathogens or contamination. I know, exciting stuff, right? Their previous advertising and that of all their competitors has historically been dominated by photos of dudes in lab coats looking through microscopes and similarly boring imagery. I am hoping that the imagery will soon filter into their website, but print and trade show applications are in full swing.

Left side crop of the panorama
I think it will be refreshing to see something different and unique in this industry. I believe the response will be a very positive one for BioMerieux, one that will definitely distinguish them from their competitors. These illustrations will debut at a large trade show coming up this week, so I am excited to see how my imagery will be used in the BioMerieux booth space and hear how it is received.
Full Panorama size is 37.5 inches wide at 400 dpi!
The giant panorama will dominate the backdrop of the booth and the other images will also be used at large size. The kicker will be a twelve foot circle of sky suspended above the whole setup, Sounds cool, I can't wait to see pictures. Anyway, there you have it.


The final reveal from the best project of the year, or recent years, for that matter. Thanks BioMerieux, as well as Preston Wood and Kim Sorrentino at Love Communications for making this project such a pleasure to work on. Knock 'em dead at the show!

Wednesday, July 13, 2016

More From the Farm



Last post I mentioned that my recent huge project included nine pieces, well, here are three more to enjoy. I had a blast working on these and think they turned out especially nice.


Once again, these are for a multi national company in a field where the pictorial and advertising norm includes dudes in lab coats looking very stuffy as they gaze into microscopes and stuff like that. I am fairly convinced that this approach will garner more notice than their competitors.

Thursday, July 7, 2016

Down on the Farm



I have just wrapped up a huge advertising illustration project for a multi national company and thought I would give a sneak peek at the results. This has been a very fun and satisfying set of paintings for me. The agency asked that I leave the actual client anonymous for a bit longer, until the launch at the end of the month, but I got the OK to show some of the art.


Once again, these are all digital painted over full graphite drawings. I have enjoyed this project as much as any I have done in the last couple of years. Thanks to Love Communications for the project and for being so great to work with.

Thursday, June 16, 2016

Painting In Little Cottonwood Canyon



This morning I spent a couple of hours painting up Little Cottonwood Canyon about twenty minutes from my house. I should definitely get out and paint here more often since it is so close to home. I met up with a couple other artist friends Jesse Draper and David McClellan and settled in to see if I could make something happen.


It's always fun to observe and respond in paint to the subject in front of you. This one ended up being a challenge with a couple of misfires on the way to sorting out a decent composition. I particularly like the cloud shape I came up with and the shadow pattern on the peaks. The clouds were moving through so fast, I could hardly even snap a picture before they had blown past.

I ran out of time before I could fully resolve the foreground, but I like where things are going and will certainly be able to salvage a decent painting from it in the studio. I am sure I'll be looking at some good old Edgar Payne and Carl Rungius as I finish this one up.



As I was cleaning up to get home and back to the commercial projects, I saw a young bull moose about twenty yards off in the woods. His nubbin antlers were just beginning to form. By the time I reached the edge of the parking area, he had wandered up to say hello. I didn't get too close, but he could have cared less as he foraged his way along. I love getting out in nature to paint!

Friday, May 20, 2016

Zions Bank Show 2016 Is Tonight

This piece is my latest large canvas and is anchoring my display.
"The Golden Hour" is 24" x 40" - $4200
Just a reminder that the annual Zions Bank Art Show (and sale) is tonight. I will have over a dozen paintings on display along with the work of over forty other talented artists. Everything is original (no prints at this show) so come by, enjoy the art, have some delicious snacks catered by local restaurants and enjoy some live music also. Most of all, if you are considering buying original art, please do so tonight and support our vibrant Utah area art scene.

I'll be on the 3rd floor where all the good snacks are! Come say hi!

Location:

Zions Bank Financial Center
180 N University Ave in Provo, Utah

Time: 6:00- 9:00 p.m.