Monday, June 30, 2014
Monday, June 23, 2014
In 1958, Garth Williams, famously the illustrator for Charlotte's Web and the Little House on the Prairie books, wrote and illustrated a charming little tale of two rabbits who frolic together and fall in love. At the end of the book the two rabbits wed in a ceremony attended by their fellow woodland creatures. Innocent enough, right?
Well in the racially charged South, this book became the center of a firestorm because, in the book, one rabbit was white and the other was black. The book was censored and a lawsuit raised to remove the book from the state funded library system. The story revolves around a white librarian, her childhood friend who is a black man and various other lawyers and State legislators who are immersed in sorting out this murky topic.
As I began sketching the art, and admittedly before I read the script, I thought it would be fun to use the rabbits as symbols for the racial tension. Early sketches revolved around the idea of the black and white rabbits and the book that precipitated the argument. Even after I changed the setting to the library shelves, the client felt that the furry rabbit angle gave too much of an impression that this was a children's play so that idea was scrapped.
I still wanted to evoke a feeling racial tension and imply the idea that the story somehow revolved around books, so we switched to the idea of the black character and the white librarian being on opposite sides of the the divide, in this case, a stack of books. The light filtering from the left side illuminates her as she reads and the the other side is symbolically more in shadow.
After this idea was approved, I set to work. I took photos and proceeded to the final drawing and rendering. I think it turned out pretty well considering my deadline was cut about three days short due to a planned excursion with my son. I had to scramble to deliver the art before I left town which included a 2:00 am bedtime one evening. I don't enjoy the late nights and avoid them as much as possible, but sometimes the deadline just has to be met, regardless of the lack of sleep.
Monday, June 9, 2014
For this one, I went through an unusually high number of comps before we settled on the winning design. At times this can be frustrating, because personally, I felt that they were all visually compelling and any one of the designs could work. But, I have learned over the years that the client is the one that has to be happy and I am hired to make that happen. Here's a run down of the idea sketches:
After decapitating the skull from the ship, it was obvious that there was something lacking in that big empty space. It needed a little magic, so I decided to let the sky full of stars filter down underneath the water. I intended to leave the area open for the title treatment, when I thought to myself, "why not do your own hand lettering?" Having done a few projects over the years with my own lettering, I decided to give it a shot.
I came up with a nice "piratey" style that feels like it could have washed right up on treasure map. The theater loved it and agreed to bump up my fee to cover the hand done type. Moral of the story, if you happen to get an idea or two shot down, keep after it and find a way to make it your own. If I had not decided to tackle the lettering myself, I doubt I would be feeling so good about the final result. Who knows, maybe I will get more chances to do hand lettering after this.
Wednesday, June 4, 2014
|Summerbelle Final Art (detail)- Greg Newbold- digital|
I just finished up the illustration for the Summerbelle fruit carton. It's always fun to work with John Ball at BDG. I really enjoyed the process and it turned out to be one of my favorite jobs of the year so far with virtually no changes. I have to reinforce the fact that I followed all the steps that I have taught to students in the past which basically follows the basic recipe for illustration success. I have outlined it before, but it bears repeating:
1-Think. Get the idea right in your mind before you start, so you have a target you are shooting for. Think of possible alternate solutions and list them. On this job, it was pretty clear what the intention was, but I brought the idea of the umbrella to the solution which ultimately was what worked best.
2- Thumbnail Sketches. This is the most basic form of ideation on paper. Don't just chicken scratch out something vague and indecipherable. Take some care to get proportions, shape relationships, angles, POV, and value patterns defined at this stage. No details yet, but the "skeleton" is established. I made sure the angles of the pose were as dynamic as possible given the parameters of the space.
|Final Summerbelle Art by Greg Newbold with graphic design by John Ball|
3- Reference Gathering. In this case, I went to the trouble of renting a real costume and props from a professional theater resource. It cost a little more, but this was a good paying project and it was worth the added expense. I posed my model based on my thumbnail ideas and took lots of photos. I gave myself 2-3 alternate poses as well in case the client did not like what I proposed. I submitted two versions for consideration and the umbrella pose won out. Having great photo reference saved endless headaches and guessing.
4- Final Drawing. I draw my final drawings by hand despite the fact that this project and most of my illustration work is painted digitally. This gives me a chance to make adjustments and edits that deviate from the reference material, to stylize and to generally put my personal fingerprints on a piece.
5- Value Study. I made sure that my final drawing had the values and shadows established in a monochromatic fashion. My actual physical drawing has a certain amount of value in it and I reinforced it with multiply layer glazes of gray before stepping to color.
|Summerbelle carton looking sweet with art on three sides|
6- Color Study. I work out the color plan before diving in. When I don't, disasters happen. I've been doing this for a long time, so I admit that sometimes this is a mental color study for me. I thought about how I wanted the colors to pop based on the input from the client. The overall desire was that it wanted to fell light and summery. I did a quick Photoshop paint over on top of my sketch at a small size just to reinforce my instincts and then dove into the final art.
7- Final Art. At this point, most of the questions had been asked and answered. It was just a matter of getting all the details painted and then making sure the nuances were appealing. For instance, I went back into the shadows of the skin tones to bring some cool light into the up facing planes and warming up the down facing planes or adding reflected color as in the underside of the arm picking up the orange glow of the citrus fruit.