Thursday, February 9, 2012

Olive Oil Label


Last fall I got the call to create an olive oil packaging label for a major big box club store. This sounded right down my alley, so of course I put forward my proposal.  The designer was a little cryptic about who exactly the client was (Sam's Club) until I landed the job a few days later.

Final Sam's Club Olive Oil label

The challenge with most packaging illustration is the fact that the art rarely gets to take center stage. I usually gets relegated to subordinate player with logos and product names front and center. For this one, I could have simply illustrated the perimeter, but I wanted to have a complete piece at the end and not just another illustration with the center missing. I chose to paint all the area behind the logo as well. I couldn't talk about it until now, but since the product in on shelves, I figure it is public knowledge. This one is painted in Photoshop.

4 comments:

  1. Lovely, Greg. I wish they had allowed your olive leaves to come over the label but, oh well.

    A question: Do you have an agent that secures jobs like this for you or do you find them on your own? Hope this isn't too personal.

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  2. Kim,
    No agent right now. I have had two different agents in the past. Neither one really worked out the way I hoped. I'd like a literary agent to sell picture books for me, but haven't found one yet. I've been getting all my freelance jobs on my own for about the last ten years.

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  3. I've enjoyed seeing all your various produce packaging illustrations on your blog. There was a recent article on Lines and Color (www.linesandcolors.com) that showcased several crate packaing illustrations that reminded me of your work and may be worth checking out as well.

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  4. Brian,
    I have long enjoyed vintage crate labels. I love the clean design and fresh color. I try to echo a little of that feel in my packaging work as well.

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Tell me what you think! I appreciate your comments.