Farm Panorama Reveal

Crop of the large  BioMerieux panorama- by Greg Newbold

The client from my recent great advertising project as seen in the previous two posts here and here can finally be revealed. The company that chose me to create all this goodness is called BioMerieux, a French based multi-national corporation with a US division that specializes in testing for biological pathogens.

The Poultry Farmer stand alone image

My particular set of illustrations is for a testing machine and process called Gene Up that tests food products before they go out to market to make sure they are safe and free from any food borne pathogens or contamination. I know, exciting stuff, right? Their previous advertising and that of all their competitors has historically been dominated by photos of dudes in lab coats looking through microscopes and similarly boring imagery. I am hoping that the imagery will soon filter into their website, but print and trade show applications are in full swing.

Left side crop of the panorama

I think it will be refreshing to see something different and unique in this industry. I believe the response will be a very positive one for BioMerieux, one that will definitely distinguish them from their competitors. These illustrations will debut at a large trade show coming up this week, so I am excited to see how my imagery will be used in the BioMerieux booth space and hear how it is received.

Full Panorama size is 37.5 inches wide at 400 dpi!

The giant panorama will dominate the backdrop of the booth and the other images will also be used at large size. The kicker will be a twelve foot circle of sky suspended above the whole setup, Sounds cool, I can't wait to see pictures. Anyway, there you have it.

The final reveal from the best project of the year, or recent years, for that matter. Thanks BioMerieux, as well as Preston Wood and Kim Sorrentino at Love Communications for making this project such a pleasure to work on. Knock 'em dead at the show!

More From the Farm

Last post I mentioned that my recent huge project included nine pieces, well, here are three more to enjoy. I had a blast working on these and think they turned out especially nice.

Once again, these are for a multi national company in a field where the pictorial and advertising norm includes dudes in lab coats looking very stuffy as they gaze into microscopes and stuff like that. I am fairly convinced that this approach will garner more notice than their competitors.

Wait Until Dark Poster

Wait Until Dark- by Greg Newbold 13" x 18"- Digital

I have been lucky enough to do a number of theater posters recently. The latest is for the stage version of Wait Until Dark by Frederick Knott which was adapted into the classic 1967 film starring Audrey Hepburn as the blind lead character terrorized in her own apartment by a group of thugs looking for a drug stuffed doll. Having only seen the film, I was not aware that it was a play first, but I revisited the film to get a fresh feel for what the play is all about. After seeing it again, I knew I wanted to focus on the lead character of Susy in a close up with dramatic lighting. The match plays a key part in the action when Susy douses the killer with gasoline and then threatens to light him on fire.

I set up a photo shoot with my wonderful model Betsy and photographed a couple of different options. I wanted to invoke the feel of old film noir movie posters in the color palette and also by adding the distressed  edges and scratches. I created and scanned my own hand made distressed folds to make it look like the poster was worn along the folds as well.

I also took the opportunity to handle the title design. I found a very retro feeling font that was appropriate for the overall feel of the poster. I also distressed the type layer to match the rest of the image. I'm thrilled with how it turned out and the client, Footlight Players Theater in Charleston, South Carolina, was as well.

Rooster Revisited

Rooster- 8" x 10" - acrylic on bristol paper

Many years ago as I was just starting my freelance career, I had a client who frequently gave me black and white work to do. They were sort of a monthly local interest magazine without a big budget for either art or printing. It was fun working for them and I had a lot of flexibility because they didn't have a ton of money. I think I was paid $200 per spot, but it was work and I was glad to have it. I was digging around in the studio for a different painting when I stumbled upon this one. I have always wanted to see what it would look like done in color, so now that I have rediscovered it, I may just do that.

Train Poster

Frontrunner Commemorative Launch Poster

Acrylic on illustration board - 24" x 30"

This piece was a commemorative poster celebrating the launch of a new commuter rail line between Salt Lake City and Ogden, Utah. I wanted a heroic feel and the client also requested it have the feel of those nifty old travel posters from the 1920's and 30's. There were only about three hundred posters printed and I signed them all. I got to keep fifty of them and the rest were distributed to dignitaries and the invited guests at the launch party.