Last fall I got the call to create an olive oil packaging label for a major big box club store. This sounded right down my alley, so of course I put forward my proposal. The designer was a little cryptic about who exactly the client was (Sam's Club) until I landed the job a few days later.
Final Sam's Club Olive Oil label
The challenge with most packaging illustration is the fact that the art rarely gets to take center stage. I usually gets relegated to subordinate player with logos and product names front and center. For this one, I could have simply illustrated the perimeter, but I wanted to have a complete piece at the end and not just another illustration with the center missing. I chose to paint all the area behind the logo as well. I couldn't talk about it until now, but since the product in on shelves, I figure it is public knowledge. This one is painted in Photoshop.
