Thursday, February 9, 2012

Olive Oil Label

Last fall I got the call to create an olive oil packaging label for a major big box club store. This sounded right down my alley, so of course I put forward my proposal.  The designer was a little cryptic about who exactly the client was (Sam's Club) until I landed the job a few days later.

Final Sam's Club Olive Oil label

The challenge with most packaging illustration is the fact that the art rarely gets to take center stage. I usually gets relegated to subordinate player with logos and product names front and center. For this one, I could have simply illustrated the perimeter, but I wanted to have a complete piece at the end and not just another illustration with the center missing. I chose to paint all the area behind the logo as well. I couldn't talk about it until now, but since the product in on shelves, I figure it is public knowledge. This one is painted in Photoshop.


The Art of Kim Kincaid said...

Lovely, Greg. I wish they had allowed your olive leaves to come over the label but, oh well.

A question: Do you have an agent that secures jobs like this for you or do you find them on your own? Hope this isn't too personal.

Greg Newbold said...

No agent right now. I have had two different agents in the past. Neither one really worked out the way I hoped. I'd like a literary agent to sell picture books for me, but haven't found one yet. I've been getting all my freelance jobs on my own for about the last ten years.

Brian said...

I've enjoyed seeing all your various produce packaging illustrations on your blog. There was a recent article on Lines and Color ( that showcased several crate packaing illustrations that reminded me of your work and may be worth checking out as well.

Greg Newbold said...

I have long enjoyed vintage crate labels. I love the clean design and fresh color. I try to echo a little of that feel in my packaging work as well.