For this one, I went through an unusually high number of comps before we settled on the winning design. At times this can be frustrating, because personally, I felt that they were all visually compelling and any one of the designs could work. But, I have learned over the years that the client is the one that has to be happy and I am hired to make that happen. Here's a run down of the idea sketches:
After decapitating the skull from the ship, it was obvious that there was something lacking in that big empty space. It needed a little magic, so I decided to let the sky full of stars filter down underneath the water. I intended to leave the area open for the title treatment, when I thought to myself, "why not do your own hand lettering?" Having done a few projects over the years with my own lettering, I decided to give it a shot.
I came up with a nice "piratey" style that feels like it could have washed right up on treasure map. The theater loved it and agreed to bump up my fee to cover the hand done type. Moral of the story, if you happen to get an idea or two shot down, keep after it and find a way to make it your own. If I had not decided to tackle the lettering myself, I doubt I would be feeling so good about the final result. Who knows, maybe I will get more chances to do hand lettering after this.