|The Jack Ma Way- Greg Newbold Digital 9" x 10.3"|
The concept that Minh and I discussed for the art was to show Ma as the leader of this new global marketplace but with a lighthearted nod to the Mao era Chinese propaganda posters. I loved the imagery in some of those old posters depicting the heroic worker. I decided to use the color and feel of those old posters but avoid having things feel overbearing and communist. Since I had a relatively square format to work within and I knew I wanted Jack Ma to be front and center, I designed two options to present and then gave those two options a different treatment visually.
One version would be painted in my usual full color style and the other would be a more graphic version similar in feel to some of the old propaganda posters I had seen that were more like ink drawings with blocks of color. Minh told me that it was a tough choice between the two different aesthetic options but they ultimately wanted to go with the full color painted option. In a final touch, the flags in the background would bear the logos of the various Alibaba group companies as well.
|Original drawing submitted|
|Revised drawing with jacket and tie|
|Jack Ma final drawing version|
That last bit of grunge and folded paper I think pushed it from good to really good. I am thrilled with how it turned out and the good reactions I have received since it hit the newsstands yesterday. I'm excited to add this one to my portfolio and see what it does in competitions. Hopefully it will lead to some more good work for me.
Read the New York Times Article here