|Fiddler on the Roof- Digital Over Graphite, by Greg Newbold|
My third idea was the classic typical approach with the fiddler perched on a rooftop holding his violin. I played with the shapes of the figure in this one with the intent of taking a more graphic approach than normal to give it a different look than the rest of the posters I saw during my research.
I hopefully launched all the ideas off to the client and fully expected one of them to fly. I was a bit behind schedule already, so I needed to jump on the final rendering quickly. Well, two and a half of the ideas were shot down cold. It was felt that idea one would be too easily confused with Santa Claus. I disagree as the beard color in the final rendering would not have been white, but OK. One down, I still had two options left. Idea three died a fiery death because the graphic approach was deemed to feel too much like a children's theater production than a full fledged professional theater offering. Understood. Now it was down to number two. In my zeal to do something new, I had forgotten that Tevye never actually plays the fiddle in the production, so it didn't make sense to portray what appeared to be the protagonist (Tevye) as the player. We agreed to adjust the idea and deep six the violin. I submitted a new drawing which was approved.
|Final Approved Idea|
The final color version took about three days working time to complete and I am pretty happy with the result. I think it's a very classic looking approach to a well known musical but at the same time, I think it is quite different than most of the posters I have seen. I feel like I got the balance right.